Privacy Policy — Jewelry Vault

Your privacy matters to us. This policy explains what information The Jewelry Vault collects, how we use it, who helps us handle it, how long we keep it, and the choices you have.

In short: we never sell your personal information, we never send spam, and we only send marketing emails to people who ask for them. We do use advertising cookies, which California law treats as “sharing” for targeted advertising. You can switch them off at any time using Your Privacy Choices at the bottom of any page.

Last Updated: October 17, 2026
Applies To: shopjewelryvault.com and all associated order and communication channels

Information We Collect

When you shop with us

When you place an order or contact us, we collect:

Your name and email address
Your shipping and billing address
Your phone number, if you give it
Payment information, processed securely by Shopify Payments. We never see or store your full card number.

When you book an appointment or request a gold quote

We collect:

Your name, phone number, and email address
What you tell us about your visit: the pieces you’d like to see, what you need done, the karat and weight of gold you’d like to sell, and any photos you upload
Your Instagram handle and whether you’ve already messaged us there, if you choose to share them, so we can find our conversation
Your choices about text reminders and marketing emails, and when you made them

When you message us on Instagram

If you message us on Instagram, we keep the conversation in our private customer records so we can follow up with you, and a service provider reads new messages once to sort them for us. Ask us at any time and we will delete it.

When you browse our website

Through the cookies described in Cookies & Tracking, which you can turn off at any time, we may collect your IP address and general location, your browser and device type, the pages you visit, and the website that referred you. None of this is tied to your name unless you place an order. Shopify, our store platform, also processes information under its own privacy policy at shopify.com/legal/privacy.

How We Use Your Information

We use your information only to run and improve The Jewelry Vault:

To process, ship, and support your orders
To schedule, confirm, and remind you about appointments, reach you if plans change, prepare your gold quote, and call you for video appointments
To keep a customer record, so we recognize you when you return and can follow up after your visit
To answer your questions and requests
To send marketing emails, only if you’ve asked for them
To understand how our website is used and improve our store
To prevent fraud and keep transactions secure

We will not use your information for any other purpose without telling you first.

Appointments and Gold Quotes

When you book, your appointment is saved on our website and added to our private appointment calendar, which only we can see. A copy is kept in our private customer records, so we know who you are when you come back.

Gold quote requests are emailed to us so we can text you a quote. They aren’t stored on our website, but your request is kept in our customer records, without the photos.
While you fill in the booking form, your progress is saved in that browser tab only, so a reload doesn’t lose it. It’s cleared when you finish or close the tab, and nothing is sent to us until you confirm.
You can move or cancel an appointment at any time with the links in your confirmation email.

Text Messages

If you tick “Text me reminders” when booking, we’ll text you a confirmation, a reminder about an hour before and about 30 minutes before your appointment, and a notice if we ever need to cancel.

Texts are about your appointment only. We never send marketing texts.
Message and data rates may apply. Reply STOP to any text to stop, or HELP for help.
We will never share your mobile number or your consent to receive texts with any third party or affiliate for marketing or promotional purposes.
If you leave the box unticked, we’ll stay in touch by email only.

Email Marketing

From time to time we may email customers about new pieces, drops, events, and offers. We only email people who ask for it: at checkout, through a sign-up form on our website, or by ticking “Email me about new pieces, drops and events” when you book an appointment or request a gold quote. That box is never ticked for you, and we keep a record of when you ticked it.

We never send spam. Every marketing email includes an unsubscribe link, and you can opt out at any time.
Unsubscribing doesn’t affect messages about your orders and appointments, such as confirmations, reminders, and shipping updates.
Our email marketing service receives your email address only to send the emails you asked for.

Cookies & Tracking

Cookies are small files stored on your device. We group ours into four categories. The first is required for the shop to function; the other three are yours to control, from the banner when you first arrive or from the Cookie Settings and Your Privacy Choices links at the bottom of every page.

Strictly necessary: always on

Keeps your shopping cart from emptying when you refresh, and remembers your cookie choice so we stop asking. Stored on your own device; nothing is sent to anyone. Turning these off is not possible because the shop cannot work without them.

Analytics: on unless you turn it off

Google Analytics tells us how many people visit, which pieces they look at, and where they arrived from, so we know what to make and stock. Sets _ga and _ga_… cookies for up to 13 months. We do not receive your name or email through this.

Advertising: on unless you turn it off

Meta (Instagram/Facebook) and TikTok pixels let us show our pieces to people who have visited the store. Sets _fbp, _fbc, and _ttp cookies for up to 90 days. Under California law this counts as “sharing” personal information for targeted advertising, and you may opt out at any time.

Session replay & heatmaps: on unless you turn it off

Microsoft Clarity records how visitors move, scroll, and click so we can find pages that confuse people. It runs with masking set to strict, which means all page text and anything you type is hidden before it ever reaches us. A replay shows the shape of the page and where you clicked, not its contents or your words. Sets _clck and _clsk cookies for up to a year. You can switch this off on its own without losing anything else.

Global Privacy Control. If your browser sends a GPC signal, we treat it as a binding request and keep advertising off automatically. You do not need to do anything else.

Checkout. Payment happens on Shopify's own checkout, which sets its own cookies under Shopify's privacy policy rather than ours.

You can also block cookies in your browser settings, though doing so may stop your cart from working correctly.

Who We Share Information With

We never sell your personal information, and we never sell, rent, or give your name, phone number, email address, or appointment details to another company for its own use.

We work with a small number of trusted service providers who handle information only on our behalf and may not use it for anything else:

Shopify, our store and payment platform, to process orders and payments
Shipping carriers, which receive your name and address to deliver your order
Our website host, which stores bookings and any photos you upload
Our email and text messaging providers, which deliver confirmations, reminders, and the marketing emails you’ve asked for
Our calendar provider, which holds our private appointment calendar
Our database and dashboard providers, which store and display our private customer records
Analytics and advertising partners, as described in Cookies & Tracking, and only for the cookie categories you leave on

We may also disclose information when required by law or in response to a valid legal request. Advertising cookies count as “sharing” under California law, and you can turn them off at any time using Your Privacy Choices.

Data Retention

We keep your information only as long as we need it for the purposes in this policy, or as the law requires:

Orders: at least 5 years, for accounting and legal requirements
Appointment photos: deleted from our website 30 days after your appointment, and never copied to our customer records
Other booking details on our website, including our calendar entry: deleted after 180 days
Your customer record (your name, phone number, email address, shipping address, appointments, gold quote requests, the orders you place on our website, what you told us about them, and our Instagram conversations with you): kept in our private customer records. If you ask, we delete your email address, phone number and shipping address. We keep your name and any purchase records, because we need them for our business and tax records.
Backups: our customer records are backed up every day, and backup copies are kept for up to 12 months before they are deleted.
Marketing email list: until you unsubscribe or ask us to delete your information
Analytics and advertising data: held by those providers under their own schedules, up to 14 months for Google Analytics and less for advertising cookies, and linked to a random identifier rather than your name

We will never sell your data or send you spam. The only marketing emails you’ll receive are ones you asked for, and you can opt out at any time. You can ask us to delete your email address and phone number whenever you like; see Your Rights below.

Data Security

We take the security of your information seriously and use industry-standard measures to protect it:

Encrypted connections (SSL) on every page of shopjewelryvault.com
Secure payment processing through Shopify Payments; we never store your full card number
Customer records kept in a private dashboard that only we can sign in to, with access limited to the people who need it

No method of transmission over the internet is 100% secure, but we take every reasonable precaution. If you have any concerns, please contact us right away.

Your Rights

You can ask us for:

Access: a copy of the personal information we hold about you
Correction: fixes to anything inaccurate or incomplete
Deletion: removal of your email address and phone number from our customer records, and of our Instagram conversations with you. We keep your name and purchase records for our business and tax records.
Portability: your information in a portable format

And at any time you can:

Opt out of marketing: unsubscribe from marketing emails with the link in any email, and stop texts by replying STOP
Change your cookie choices: use Cookie Settings at the bottom of any page; turning a category off deletes the cookies it set
Opt out of sharing: California residents can stop us sharing personal information for targeted advertising with Your Privacy Choices at the bottom of any page. We also honor Global Privacy Control signals automatically.

We will never treat you differently for exercising these rights: prices, service, and warranty are the same either way. To make a request, contact us using the details below. We respond within 30 days.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or the law. When we do, we’ll update the date at the top of this page. Continued use of our website after an update means you accept the revised policy.

Contact Us

Questions about your privacy, or want to make a request? We’re happy to help.

Email: sales@jewelry-vault.com | Phone: (520) 222-6654