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Privacy Policy

We respect your privacy. Here is exactly what we collect, how we use it, and how we protect it.

At The Jewelry Vault, transparency is the foundation of everything we do — and that extends to how we handle your personal information. This Privacy Policy explains clearly what data we collect, why we collect it, how it is used, and what your rights are.

We have never sold your personal information for money and we do not intend to. We do use advertising cookies, which under California law counts as “sharing” your information for targeted advertising. You can switch that off at any time using Your Privacy Choices at the bottom of any page.

Last Updated: August 6, 2026
Applies To: shopjewelryvault.com and all associated order and communication channels

Information We Collect

Information You Provide Directly

When you place an order, create an account, or contact us, we collect:

  • Full name
  • Email address
  • Shipping and billing address
  • Phone number (if provided)
  • Payment information — processed securely through Shopify Payments; we do not store your full card details

Information Collected Automatically

When you browse our website, we may automatically collect:

  • IP address and general location data
  • Browser type and device information
  • Pages visited, time spent on site, and browsing behavior
  • Referring website or source that brought you to our store

This is collected through cookies and the third-party tools listed in the Cookies section below, and only in the categories you have agreed to. None of it is tied to your name unless you place an order.

Information From Third Parties

We use Shopify as our store platform. Shopify may collect and process data in accordance with their own Privacy Policy. We recommend reviewing Shopify's Privacy Policy at shopify.com/legal/privacy for full details on how they handle data on our behalf.

How We Use Your Information

We use the information we collect strictly to operate and improve The Jewelry Vault. Specifically, we use it to:

  • Process and fulfill your orders
  • Send order confirmations, shipping updates, and tracking information
  • Respond to your questions, claims, or support requests
  • Send promotional emails and marketing communications — only if you have opted in
  • Analyze site traffic and customer behavior to improve our store and product offerings
  • Prevent fraud and ensure the security of transactions

We will never use your information for any purpose beyond what is listed here without notifying you first.

Email Marketing

We plan to offer email marketing communications including promotions, new arrivals, and exclusive offers. You will only receive marketing emails if you explicitly opt in — at checkout or through a sign-up form on our website.

  • You can unsubscribe from marketing emails at any time by clicking the unsubscribe link at the bottom of any email
  • Unsubscribing from marketing emails does not affect transactional emails such as order confirmations and shipping updates — you will always receive those
  • We use a third-party email marketing platform to manage our mailing list. Your email address is shared with this platform solely for the purpose of sending communications from The Jewelry Vault

Cookies & Tracking

Cookies are small files stored on your device. We group ours into four categories. The first is required for the shop to function; the other three are yours to control, from the banner when you first arrive or from the Cookie Settings and Your Privacy Choices links at the bottom of every page.

Strictly necessary — always on

Keeps your shopping cart from emptying when you refresh, and remembers your cookie choice so we stop asking. Stored on your own device; nothing is sent to anyone. Turning these off is not possible because the shop cannot work without them.

Analytics — on unless you turn it off

Google Analytics tells us how many people visit, which pieces they look at, and where they arrived from, so we know what to make and stock. Sets _ga and _ga_… cookies for up to 13 months. We do not receive your name or email through this.

Advertising — on unless you turn it off

Meta (Instagram/Facebook) and TikTok pixels let us show our pieces to people who have visited the store. Sets _fbp, _fbc, and _ttp cookies for up to 90 days. Under California law this counts as “sharing” personal information for targeted advertising, and you may opt out at any time.

Session replay & heatmaps — on unless you turn it off

Microsoft Clarity records how visitors move, scroll, and click so we can find pages that confuse people. It runs with masking set to strict, which means all page text and anything you type is hidden before it ever reaches us — a replay shows the shape of the page and where you clicked, not its contents or your words. Sets _clck and _clsk cookies for up to a year. You can switch this off on its own without losing anything else.

Global Privacy Control. If your browser sends a GPC signal, we treat it as a binding request and keep advertising off automatically. You do not need to do anything else.

Checkout. Payment happens on Shopify's own checkout, which sets its own cookies under Shopify's privacy policy rather than ours.

You can also block cookies in your browser settings, though doing so may stop your cart from working correctly.

Third-Party Data Sharing

We do not sell your personal information for money. We do share limited data in the circumstances below — and note that our use of advertising cookies is legally treated as “sharing” in California, which you can turn off at any time.

  • Shopify — our e-commerce platform processes your order and payment data on our behalf
  • Shipping carriers (FedEx, UPS, USPS) — your name and shipping address are shared solely to fulfill your delivery
  • Email marketing platform — your email address is shared solely to deliver communications you have opted into
  • Google Analytics — browsing data tied to a random identifier, not to your name, so we can see how the store performs
  • Meta and TikTok — if you leave advertising cookies on, these platforms receive the fact that you visited so we can advertise to you later
  • Microsoft Clarity — only if you switch on session replay; form fields and payment details are masked
  • Legal requirements — we may disclose your information if required to do so by law or in response to a valid legal request

All third parties we work with are required to handle your data securely and only for the specific purpose for which it was shared.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Specifically:

  • Order information is retained for a minimum of 5 years for accounting and legal compliance purposes
  • Email marketing data is retained until you unsubscribe or request deletion
  • Analytics and advertising data is held by the providers above under their own retention schedules — up to 14 months for Google Analytics, and shorter for the advertising pixels. It is linked to a random identifier rather than your name.

You may request deletion of your personal data at any time by contacting us directly. See the Your Rights section below.

Data Security

We take the security of your personal information seriously. The Jewelry Vault uses industry-standard security measures to protect your data, including:

  • SSL encryption on all pages of our website — your connection to shopjewelryvault.com is always secure
  • Secure payment processing through Shopify Payments — we never store your full credit card number
  • Limited internal access to customer data — only necessary personnel have access to order and customer information

While we take every reasonable precaution to protect your data, no method of transmission over the internet is 100% secure. If you have any concerns about the security of your information, please contact us immediately.

Your Rights

You have the following rights regarding your personal information:

  • Access — you may request a copy of the personal data we hold about you
  • Correction — you may request that we correct any inaccurate or incomplete data
  • Deletion — you may request that we delete your personal data, subject to any legal retention requirements
  • Opt-Out — you may opt out of marketing communications at any time
  • Data Portability — you may request that your data be provided in a portable format
  • Withdraw Consent — you may change your cookie choices whenever you like using Cookie Settings at the bottom of any page. Turning a category off deletes the cookies it set.
  • Opt Out of Sharing — California residents may stop us sharing personal information for targeted advertising via Your Privacy Choices at the bottom of any page. We also honour Global Privacy Control signals automatically.

We do not discriminate against anyone for exercising these rights — prices, service, and warranty are identical either way. To exercise any of them, contact us using the details below. We respond within 30 days.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

Contact Us

Questions about your privacy, or want to exercise any of the rights above? Reach out — we are here to help.

Email: sales@jewelry-vault.com   |   Phone: (520) 222-6654